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Senior Bowl News Room

Charity Run Promotes Health and Fitness, Raises Funds For Area Schools and Helps Prevent Childhood Obesity Through Popular School Program

MOBILE, Ala. (September 26, 2007) -- Promoting health and fitness for kids and their families, raising thousands of dollars for area schools, and helping prevent childhood obesity are just some of the many achievements of the popular Food World Senior Bowl Charity Run School Program.

Held in conjunction with this year’s 20th anniversary Food World Senior Bowl Charity Run, set for November 3 in downtown Mobile, the Charity Run School Program will once again give students and their families in Mobile and Baldwin Counties the opportunity to participate in the race’s Healthy Families, Healthy Kids Fun Run, as well as its 10K and 5K events, at a reduced rate.

In addition, all School Program participants have not only helped the race raise over $4.2 million which has been donated to Gulf Coast charities by the Food World - Senior Bowl Charitable Partnership, but have helped generate much needed funds for their own schools as the Charity Run donates monies back to each school based on its total of number of entrants in the race.

Proceeds raised by the Partnership have been distributed to several Gulf Coast charities impacting youth in recent years. Specifically, a major donation made to Thomas Hospital in Fairhope this spring went to fund its new “ShapeDown” program, a 10-week weight-management program for children and teens that has made a major difference for many local children and their families.

“The Food Word Senior Bowl Charity Run is proud to promote health and fitness for students and their families throughout the Gulf Coast with this popular program,” said Senior Bowl president Steve Hale. “This is a fun, family event that not only gets kids and their parents involved in an organized running activity, but also creates significant charitable contributions to all participating schools, as well as charities along the Gulf Coast, some of which are helping curb childhood obesity in our area.”

Over 3,000 students and their families in Mobile and Baldwin counties registered for last year’s Charity Run school program, making the Charity Run’s One-Mile Fun Run one of the largest one-mile races in the U.S. in 2006.

All students and their families in Mobile and Baldwin Counties can now sign up for either the 5K, 10K or Fun Run events through their schools. Students may register for just $8 each, while parent registration is also reduced to just $10 each.

The 5K and 10K races will start on Government St. at Hamilton in downtown Mobile at 8:30 a.m., while the Healthy Families, Healthy Kids Fun Run will start at 10:00 a.m. The 5K race was a new addition to the event last year.

“We added the 5K race to our event to appeal to a wider range of potential participants, which is especially true for the school program,” said Senior Bowl media relations director Vic Knight. “Allowing students, particularly from area middle and high schools, to participate in the longer distances through the school program has made the program even more appealing to all schools in Mobile and Baldwin counties.”

Because of the tremendous growth in the participation in the Fun Run in recent years, runners will be treated to a flat, fast Fun Run course that begins on Church Street at Royal near Ft. Conde in downtown Mobile and finish at the same location as the 5K and 10K races on Government St. at Royal St.

Each participant will receive the race’s popular long sleeve, heavyweight cotton T-shirt, a giant goodie bag full of sponsor giveaways, food items, candy, etc., and admittance to the Food World Family Fun Festival held at the Mobile Convention Center following the event featuring plenty of free food, interactives, a special children’s area and live music.

All finishers also receive a ribbon commemorating their accomplishment, and the boys and girls Fun Run winners will be introduced to the crowd during the 2008 Under Armour Senior Bowl football game.

Schools can also generate significant funds based on the number of students who enter through the various revenue producing plans that are in place for the race. The Charity Run will donate $2 back to each school for every registered runner and, for every 50 runners registered, the Charity Run will donate an additional $50 to the school.

There is also an additional $1,000 prize awarded to the school that finishes with the most total entries, as well as the highest percentage of entries based on total enrollment.

In 2006, Council Traditional School in Mobile won the award and the accompanying $1,000 prize for most entries with over 600 registrants, while Gilliard Elementary won the award for most entries based on total enrollment.

Over $10,000 was given back to the participating schools by the race through the 2006 School Program.

The deadline for students to enter through their schools is Friday, October 19, with registered students and parents receiving their run numbers, T-shirts and goodie bags at their schools the week of the race.

For further information on the Charity Run School Program, parents and students should contact their school’s P.E. teacher, call the Senior Bowl at 251-438-2276 or visit the race’s website at www.seniorbowl.com.

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Last Updated: Friday, October 05, 2007.