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Senior Bowl, Reese's announce extension

Thu, Jan 18, 2018

MOBILE, Ala. (Jan. 18) – The Reese’s brand announced today the extension of its title sponsorship of the Reese’s Senior Bowl. The Reese’s brand has been the title sponsor of the game since 2014. 

The Reese’s Senior Bowl, which is played annually in Mobile, Ala. in January, is college football’s premier senior showcase, highlighting the nation’s best junior graduates and senior football stars and top draft prospects on teams coached by pro coaching staffs.   

“We are very proud to have the Reese’s brand continue as the title sponsor of our game.” said Senior Bowl Executive Director Phil Savage. “We believe this partnership will continue to help us build on the equity of the Senior Bowl and impact the community for years to come.”

New this year, the Reese’s brand and 2018 Reese’s Senior Bowl players will host a community event to build upon The Hershey Company’s ongoing partnership with Feeding America, the nation’s largest domestic hunger relief charity with a network of 200 member food banks. Feeding America provides children and families with access to nutritious food and hope.

“The Reese’s brand is all about giving fans unique experiences, and the Reese’s Senior Bowl gives fans the opportunity to watch their favorite college players compete in an All-Star showcase before they go pro,” said Eric Bowers, Brand Manager for Reese’s. “Reese’s and our fans share a commitment to spreading goodness, and our partnership with Feeding America and Feeding the Gulf Coast this year will help to raise awareness about hunger and give back to this special community.”

On January 26, Reese’s Senior Bowl players will help share goodness in Mobile, Ala. by packing boxes of food for local families served by Feeding the Gulf Coast, a Feeding America affiliated food bank. In addition, fans will be encouraged to bring three nonperishable food items to the official Tailgate Party ahead of the game on Saturday, January 27 for a Reese’s t-shirt and special giveaway items*. Finally, the Reese’s brand will donate an additional $10,000 to Feeding the Gulf Coast during a check presentation during the game.

The 2018 Reese’s Senior Bowl is scheduled for Saturday, January 27 in Mobile’s Ladd-Peebles Stadium on NFL Network. Practices will be televised by NFL Network and ESPN.