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Zebra Sports to track players at Reese's Senior Bowl

Thu, Jan 18, 2018

 LINCOLNSHIRE, Ill. – (Jan. 18) –  Zebra Technologies Corporation (NASDAQ: ZBRA), the market leader in rugged mobile computers, barcode scanners and barcode printers enhanced with software and services to enable real-time visibility, announced that Zebra will be the first company to implement RFID player tracking technology to deliver important player performance during the Reese’s Senior Bowl as well as the practices leading up to the game. NFL coaches, scouts and general managers will receive player tracking and performance data to assist them in their evaluation and scouting of some of the top college players. Zebra will also sponsor the Reese’s Senior Bowl game on Jan. 27, 2018 which will be played at Ladd-Peebles Stadium in Mobile, Alabama and will be aired on the NFL Network

“With 500 former players on active NFL rosters, the Senior Bowl features the future stars of the league," said Reese's Senior Bowl Executive Director Phil Savage. "We are thrilled to work with Zebra so that we have the best real-time tracking technology to help evaluators get the details about each player’s performance to build successful teams.” 

“Zebra Sports looks forward to providing the real-time player data to support the evaluation and assessment needs of the NFL," said John Pollard, Vice President, Business Development, Zebra Sports. "Our engagement will enhance the overall experience of the Senior Bowl with unprecedented tracking capabilities during practices and the game.”

Zebra’s Sports’ Solution tracking data will be highlighted throughout Senior Bowl week and shared via Senior Bowl social media channels from game time through the NFL 2018 draft. The Zebra Sports Solution attaches RFID tags to a player’s equipment to track their movements on the field, which enables coaches to gather performance data including each player’s practice participation, speed and acceleration information, distance traveled by period, drill, and throughout the entire practice session.

Zebra is the “Official On-Field Player Tracking Provider” for the NFL. About one-third of NFL players have played in the Senior Bowl, football’s premier senior showcase that annually features the country’s best top senior collegiate players and NFL draft prospects.

As a global leader in location solutions, Zebra provides tracking technology globally for enterprises of all sizes in healthcare, retail, manufacturing and transportation and logistics to give them real-time operational visibility.