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Official Ticket Resale Partner






TicketSmarter Signs Official Deal with Reese’s Senior Bowl


OVERLAND PARK, KS – (September 8, 2021) – TicketSmarter and the Reese’s Senior Bowl have announced an agreement to name TicketSmarter as the official ticket resale marketplace partner of the game. 


“We are honored to enter into a relationship with the Senior Bowl to provide game fans with a seamless ticketing experience,” said TicketSmarter CEO Jeff Goodman. “The partnership with the Senior Bowl is a continuation of our efforts to develop valuable, mutually beneficial relationships with bowl games. 


“We are looking forward to yearly sell-outs at our new home, Hancock Whitney Stadium, and having TicketSmarter as an exclusive re-sale partner provides great value to our loyal fanbase.  Equally important to us is TicketSmarter’s connection to St. Jude Children’s Research Hospital. Senior Bowl players have been visiting local children’s hospitals in the Mobile area for decades and having ties to St. Jude’s is truly special”, said Reese’s Senior Bowl Executive Director Jim Nagy.


Under terms of the multi-year relationship, TicketSmarter will acquire exclusive marketing and sponsorship rights for the Senior Bowl, and give fans a safe, trusted platform to buy and sell tickets. 




TicketSmarter’s mission is to provide customers with the opportunity to experience the power and excitement of live events by developing valuable partnerships while giving back to children’s charities. TicketSmarter is committed to contributing $1 from every transaction to help charitable partners, including St. Jude Children's Research Hospital, V Foundation and Quarterbacking Children’s Health Foundation.

TicketSmarter is the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events - for more information, follow @Birmingham_Bowl on Twitter. Additionally, TicketSmarter is the official ticket resale partner of over 35 collegiate conferences, 100+ universities, and hundreds of events and venues nationally.

Keep up with TicketSmarter at, and follow @TicketSmarter on FacebookTwitter, and Instagram.


The Reese’s Senior Bowl is widely regarded as the preeminent college football all-star game and the first stage in the NFL Draft process. It is also the only all-star game coached by complete NFL staffs.  More than 900 NFL personnel, including key decision-makers from all 32 teams, and over 700 media members from around the country are credentialed year after year. This past year, the game produced 106 total picks, representing 41% of the entire NFL draft, including 36 in the first three rounds. 


Practices for the 73rd annual game this February 5, 2022 will be aired on NFL Network and ESPN with game coverage exclusively on the NFL Network.  For more information about the game and weekly events, visit or follow the Reese’s Senior Bowl (@seniorbowl) and Executive Director Jim Nagy (@JimNagy_SB) on Twitter with the hashtag #TheDraftStartsInMOBILE.