The Senior Bowl is about much more than just football. As a non-profit organization, it consistently gives back to the community. Since arriving in the Port City in 1951, the Senior Bowl has donated $7.8 million dollars to youth-related charities along the Gulf Coast.
The Senior Bowl has also recently contributed to the Child Advocacy Center, the Special Olympics, the Boys & Girls Club of South Alabama and its tradition of giving back extended to the annual Charity Run, where it donated nearly $14,000 to area schools through its Charity Run school program.
Senior Bowl players also donate their time, spending one morning during game week to reach out to the community. Players drop in on area schools to visit and read to students. The players also visit young patients at USA Children's and Women's Hospital and Mobile Infirmary.
In addition, the Senior Bowl holds 'Family Fun Days' in Mobile/Baldwin County twice a year, is involved in local youth football, holds a free annual NFL High School Developmental Football Camp and most recently started a Ladies Football 101 course - taught by Senior Bowl Executive Director Phil Savage - to educate women about the game of football.
In 2012, the Senior Bowl reached out to the football team at Southern Choctaw High School in Silas, AL. The Indians lost their friend and team manager, William Brewer III, when the team bus was struck by a car on the way home from a game. Much of the team's football equipment was also damaged in the accident.
The Senior Bowl teamed with Under Armour and the University of Mobile Center for Leadership to give Southern Choctaw new Under Armour uniforms, which included a full set of red home jerseys, white road jerseys and pants, carrying a retail cost of approximately $15,000.