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Every player in the 2022 Reese’s Senior Bowl will be gifted his own Senior Bowl/Panini NFT card to utilize on the Panini NFT Blockchain platform.


IRVING, Texas (October 20, 2021) – Panini America and the Reese’s Senior Bowl today announced a new element as part of their exclusive partnership that will include history-making NFTs for every player on the roster during the 2022 Reese’s Senior Bowl in Mobile, Ala.


The exclusive marketing sponsorship began last season and made Panini America the exclusive trading card partner of the Senior Bowl and included exclusive physical trading cards, concourse signage, game activation and player video content capture. This year, the two entities are upping the ante by delivering every Senior Bowl participant their own, first of its kind: One-Of-One Player Edition Senior Bowl NFT trading card.


“We are always looking for ways to enhance the Reese’s Senior Bowl experience for our players and gifting them their very own NFT is a cool way of doing that,” said Reese’s Senior Bowl Executive Director Jim Nagy. “Whether they ultimately choose to hold onto it or sell it, there is real value here. This is just another example of our great partnership with an industry leading brand like Panini paying dividends for Senior Bowl participants.”


“Our exclusive relationship with the Reese’s Senior Bowl is one of our most dynamic and rewarding partnerships.  We are excited to be able to work with the Reese’s Senior Bowl to be able to create a unique collectible for each Senior Bowl participant and deliver their very own one-of-one player edition NFT to celebrate their participation in this iconic college football all-star game,” said Jason Howarth, Panini America Vice President of Marketing.



The Panini Group, established 60 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, FIFA, UFC, MLBPA, NASCAR, College, Disney, Epic Games and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame and Pop Warner Little Scholars, Inc. 

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at or You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.


ABOUT THE SENIOR BOWL: The Reese's Senior Bowl is widely regarded as the preeminent college football all-star game and the first stage in the NFL Draft process. It is also the only all-star game coached by complete NFL staffs. More than 900 NFL personnel, including key decision-makers from all 32 teams, and over 700 media members from around the country are credentialed year after year. This past year, the game produced 106 total picks, representing 41 percent of the entire NFL Draft, including 36 in the first three rounds. 



Media Contact:  

Tracy Hackler, Panini America